REBRAND + RESTAGE
Formed in 1987, Pirate's Booty has been a leader in the better-for-you snacking revolution. Their snacks are always gluten free, never fried, and are seriously tasty.
This brand isn't just for children – it's loved by kids of all ages! But the brand hadn't had a facelift since the first days of hitting the market. It was about time that Captain Bob and his parrot, Crunchy, showed everyone just who they were and brought the audience into their world.
• Complete rebrand of over 89 different packaging SKUs
• Hand-drawn illustrations featuring unique seek-and-find scenes
• Maintained equity
• Increased sales
BRANDING • PACKAGING • ILLUSTRATION • WEB
Creative Director: Joanie Cahill
New look, same great taste! Formerly known as Smart Puffs, this brand was officially taken aboard the Pirate's Booty ship and reintroduced to the world as Crunchy Puffs. Bigger crunch, and bolder flavor!
VEGGIE STICKS + FRUIT STICKS
The newest innovation product to hit stores nationwide, Pirate's Booty Veggie Sticks and Fruit Sticks have 1/2 cup of real veggies in every serving.