Paqui

ONE CHIP CHALLENGE

After two years of silence... in 2019 the #OneChipChallenge was back and even hotter than before.

In 2019, we featured a blue corn tortilla chip doused with an ungodly amount of black spice containing the Carolina Reaper pepper. This death-defying stunt was packaged in a coffin-shaped box with an individually-wrapped chip laying to rest inside. And in case you're still in hold-my-beer mode, we also included a lengthy warning on the back. 

Brace your tastebuds, it's about to get REAL hot in here.

RESULTS
• 1+ BILLION impressions
• Featured in The Dieline
• Featured in Forbes
• Pre-sale sold out in 18 minutes

BRANDING • PACKAGING • SOCIAL • VIDEO • COLLATERAL

Designer: Roxanne Ayala

Designer: Shannon McKenna

Creative Director: Joanie Cahill

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