H-E-B

MERRIER MADE EASIER

While Texans rely on H-E-B throughout the year for all their shopping needs, lumbering big-box store competitors try to steer them away during the busy holiday shopping season.

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Enter Merrier Made Easier. A lifestyle-focused digital campaign by the one store that truly understands what the holidays in Texas are all about. It reminded our audience that H-E-B is the one-stop destination that has everything they need to make their holiday easier and merrier.

RESULTS

• 3+ million impressions

• 550k+ video views

• 2.12 views per visit

BRANDING • SOCIAL • VIDEO

Senior Copywriter: John Copp

ACD: Jen Faber