Allstate
VIDEOS + SOCIAL CAMPAIGNS
MOVING WITH ALLSTATE - Social Media Campaign
THE SCIENCE OF SIDEVIEW MIRRORS - Allstate Blog Video
AVOID CAR BUYING MISTAKES - Allstate Blog Video
QUICKLIST: HOME EMERGENCY ESSENTIALS - Allstate Blog Video
QUICKLIST: ROAD TRIP EMERGENCY KIT - Allstate Blog Video
GOOD HANDS - Allstate Office Video Series
HERE'S TO FIRSTS – Social Media Campaign
OVERALL RESULTS
• 77+ million reach overall
• 28+ million engagements
• 27+ million video views
• ADDY - Silver
• ADDY - Bronze
• IAC - Best Social Media Campaign
• Webby's for Good
SOCIAL • VIDEO • STORYBOARDS
Copywriter: Josephine Branscomb
Senior Copywriter: Traci Clayton
Senior Copywriter: Laci Mosier
Director: Chris McInroy
Motion Graphics: John Laprime
Motion Graphics: Reid Hildebrand
THE SCIENCE OF SIDEVIEW MIRRORS
Have you ever wondered why your sideview mirror says, "Objects May Be Closer Than They Appear?" Most drivers don't. Knowing the "why" behind the science of the sideview might save you in the future!
AVOID CAR BUYING MISTAKES
Getting a new car can be exciting, but it’s also a big financial commitment. However, if you’re aware of frequent car-buying mistakes, you can make informed decisions as you go through the process. Listen to this dad give his kids "The Talk" about cars.
QUICKLIST: HOME EMERGENCY ESSENTIALS
Do you know which items you’d need most in an emergency? From food to first aid supplies, experts suggest gathering certain essentials — including some items that may be off your radar — and assembling an emergency kit to help you through tough times.
QUICKLIST: ROAD TRIP EMERGENCY KIT
From a summer road trip to your daily commute, there's never a good time to be stuck on the side of the road — but having essentials on hand can help. Here’s what you'll need to create a roadside emergency kit.
GOOD HANDS - EDUCATIONAL VIDEOS
Some insurance topics can be a little hard to explain. We created a short video series to help explain these tricky coverage options! As with any restricted budget, we got creative and executed all 3 videos with hand-cut paper stop motion to illustrate each subject
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I'll never look at an exact-o knife the same way again...
MOVING WITH ALLSTATE
Customers who move are prone to switching insurance providers. With the hope of retaining these customers, we wanted to drive awareness to Allstate’s valuable moving benefits in order to build deeper relationships and offer support through life’s changes.
HERE'S TO FIRSTS
First steps. First car. First home. Everyone experiences firsts in life, and they share these milestones on social. Since many firsts are also big insurance moments, we saw an opportunity to join and ultimately own the conversation.
