Allstate

VIDEOS + SOCIAL CAMPAIGNS

MOVING WITH ALLSTATE - Social Media Campaign

THE SCIENCE OF SIDEVIEW MIRRORS - Allstate Blog Video

AVOID CAR BUYING MISTAKES - Allstate Blog Video

QUICKLIST: HOME EMERGENCY ESSENTIALS - Allstate Blog Video

QUICKLIST: ROAD TRIP EMERGENCY KIT - Allstate Blog Video

GOOD HANDS - Allstate Office Video Series

HERE'S TO FIRSTS – Social Media Campaign

OVERALL RESULTS
• 77+ million reach overall
• 28+ million engagements
• 27+ million video views
• ADDY - Silver
• ADDY - Bronze
• IAC - Best Social Media Campaign
• Webby's for Good

SOCIAL • VIDEO • STORYBOARDS

Copywriter: Josephine Branscomb

Senior Copywriter: Traci Clayton

Senior Copywriter: Laci Mosier

Director: Chris McInroy

Motion Graphics: John Laprime

Motion Graphics: Reid Hildebrand

THE SCIENCE OF SIDEVIEW MIRRORS

Have you ever wondered why your sideview mirror says, "Objects May Be Closer Than They Appear?" Most drivers don't. Knowing the "why" behind the science of the sideview might save you in the future!

AVOID CAR BUYING MISTAKES

Getting a new car can be exciting, but it’s also a big financial commitment. However, if you’re aware of frequent car-buying mistakes, you can make informed decisions as you go through the process. Listen to this dad give his kids "The Talk" about cars. 

QUICKLIST: HOME EMERGENCY ESSENTIALS

Do you know which items you’d need most in an emergency? From food to first aid supplies, experts suggest gathering certain essentials — including some items that may be off your radar — and assembling an emergency kit to help you through tough times.

QUICKLIST: ROAD TRIP EMERGENCY KIT

From a summer road trip to your daily commute, there's never a good time to be stuck on the side of the road — but having essentials on hand can help. Here’s what you'll need to create a roadside emergency kit.

GOOD HANDS - EDUCATIONAL VIDEOS

Some insurance topics can be a little hard to explain. We created a short video series to help explain these tricky coverage options! As with any restricted budget, we got creative and executed all 3 videos with hand-cut paper stop motion to illustrate each subject

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I'll never look at an exact-o knife the same way again...

MOVING WITH ALLSTATE

Customers who move are prone to switching insurance providers. With the hope of retaining these customers, we wanted to drive awareness to Allstate’s valuable moving benefits in order to build deeper relationships and offer support through life’s changes.

HERE'S TO FIRSTS

First steps. First car. First home. Everyone experiences firsts in life, and they share these milestones on social. Since many firsts are also big insurance moments, we saw an opportunity to join and ultimately own the conversation.

T3 Creative Ranch          Oatmega          Allstate | Motorcycle          Capital One

Pirate's Booty          Auntie Anne's          H-E-B          Allstate | Videos + Social

Paqui          QuickTrip          Checkpoint Strikeforce          Extras

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