Allstate Motorcycle

KEEP RIDERS RIDING

From the gearheads and thrill seekers to the commuters and weekend warriors, motorcycle riders have a unique culture. And while they may ride for different reasons, they all share the same passion and distinctive dialect.

On a platform where most other insurance companies attempt to lecture or scare riders, we decided to speak their language—literally. This ongoing series celebrates the unique culture and lexicon of this passionate group, helping communicate that Allstate Motorcycle truly “gets” riders and their lifestyle.

RESULTS
• 23+ million impressions
• 7+ million engagements
• 7+ million video views

SOCIAL • VIDEO • BRANDING

Senior Copywriter: Laci Mosier

Art Director: Brad Wethington

RIDE HOME

Knowing how enmeshed the riding and veteran communities are, we developed and deployed a Facebook canvas ad in time for the 4th of July holiday that tells the powerful story of the common thread weaving these two groups together–freedom.

T3 Creative Ranch          Oatmega          Allstate | Motorcycle          Capital One

Pirate's Booty          Auntie Anne's          H-E-B          Allstate | Videos + Social

Paqui          QuickTrip          Checkpoint Strikeforce          Extras

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